Self-Assessment Quiz: What’s Your Current Launch Approach?

Self-Assessment Quiz: "What's Your Current Launch Approach?"

Answer each question honestly based on your most recent launch (or how you plan to launch if you haven't yet). There are no wrong answers - this quiz is designed to help you understand where you are now so you can improve.

Pre-Launch Content Strategy

1. Before opening enrollment, how long do you typically create focused content about your program topic?

Select the answer that reflects your current approach.

A. I don't really do focused content beforehand - I just announce when ready

B. About 1-2 weeks of occasional posts

C. About 3-4 weeks of consistent, focused content

D. 6-8+ weeks of strategic, targeted content

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2. During the weeks before launch, your content is:

Select the answer that reflects your current approach.

A. Random topics - whatever I feel like posting

B. Mix of general business tips and some mentions of my topic

C. Mostly focused on my transformation but some off-topic posts

D. Everything connects directly to the specific transformation I help with

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3. The content you create before launch is designed to:

Select the answer that reflects your current approach.

A. Keep me visible - just posting to stay active

B. Build my authority as an expert

C. Educate my audience about the problem and solution

D. Build trust, create desire, and establish momentum toward my offer

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Engagement & Relationship Building

4. In the weeks before launch, how often do you create opportunities for audience engagement?

Select the answer that reflects your current approach.

A. Rarely - I mostly just post content

B. Sometimes - occasionally ask questions or go live

C. Regularly - weekly lives, questions, or engagement posts

D. Consistently - multiple engagement opportunities per week

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5. How do you interact with people who comment or engage with your content?

Select the answer that reflects your current approach.

A. I don't usually respond or respond very briefly

B. I like comments or give short replies

C. I respond thoughtfully to most comments

D. I respond thoughtfully and sometimes move conversations to DMs for deeper connection

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6. Before launching, you:

Select the answer that reflects your current approach.

A. Don't really talk to individual people - just post publicly

B. Occasionally respond to DMs but don't initiate conversations

C. Regularly engage with active community members

D. Intentionally build relationships with core community

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Trust Building & Social Proof

8. How do you demonstrate you can help people achieve the transformation?

Select the answer that reflects your current approach.

A. I tell them about my credentials or experience

B. I share my own transformation story

C. I share my story plus some client results

D. I consistently share my journey AND multiple client transformations with specific details

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Data Gathering & Strategy

10. During your pre-launch period, you track:

Select the answer that reflects your current approach.

A. Nothing specific - I just see what happens

B. Basic metrics like follower count

C. Engagement rates and which posts do well

D. Detailed metrics: engagement, DMs, questions asked, objections, most engaged people

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11. When people ask questions during pre-launch, you:

Select the answer that reflects your current approach.

A. Answer them and move on

B. Answer them and remember some patterns

C. Answer them and keep a mental note of common questions

D. Answer them and document all questions to identify patterns and refine messaging

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12. Your launch strategy is based on:

Select the answer that reflects your current approach.

A. What I think will work or what I've seen others do

B. General best practices I've learned

C. Some data from past launches plus best practices

D. Detailed data from my specific audience's behavior and preferences

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Launch Mindset & Approach

13. When you announce your program, you feel:

Select the answer that reflects your current approach.

A. Nervous, pushy, like I'm bothering people

B. Uncertain but hopeful

C. Fairly confident - I've prepared well

D. Excited and confident - people have been asking for this

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14. During launch week, you spend most time:

Select the answer that reflects your current approach.

A. Convincing and persuading people to buy

B. Explaining the program and answering objections

C. Answering questions and sharing more value

D. Having conversations with prepared, interested people who are ready to decide

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15. After cart closes, your typical conversion rate is:

Select the answer that reflects your current approach.

A. Under 1% of my audience (

B. 1-3% of my audience

C. 3-5% of my audience

D. 5%+ of my audience OR 10%+ of my engaged audience

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Total Score

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SCORING

Add up your total points (maximum 45 points):
0-15 Points: The Announcer You're currently using an announcement-based approach. You create a program and announce it, hoping people will buy. This approach typically leads to low conversions, high stress, and burnout.
What this means: You need to learn the complete prelaunch strategy from scratch. The good news: You have the most room for dramatic improvement!
Your focus: Work through this entire course systematically. Pay special attention to Modules 3-5 (Content Foundation, Valuable Content Mastery, and Real Relationships).

16-30 Points: The Partial Prelauncher You're doing some prelaunch activities, but not systematically or strategically. You might create content beforehand, but it's not targeted enough. You might engage, but not deeply. You have pieces of the puzzle but not the complete system.
What this means: You understand prelaunch is important, but you're missing key components or not executing them fully. Your launches probably have some success but feel harder than they should.
Your focus: Identify which of the four pillars you're weakest in (Targeted Content, Engagement, Trust Building, or Data Gathering) and strengthen those areas. Pay special attention to Module 6 (Launch with Momentum).

31-45 Points: The Strategic Prelauncher You're already implementing a solid prelaunch strategy! You understand the importance of preparation, relationship-building, and strategic content. Your launches probably feel much better than they used to.
What this means: You're on the right track. This course will help you refine your system, fill any gaps, and learn advanced strategies to make launches even easier.
Your focus: Look for areas to optimize and scale. Pay special attention to Module 7 (Community Building) and the Bonus Modules on measurement and continuous improvement.

Self-Assessment Quiz: What’s Your Current Launch Approach?